Finally, a ruler calibrated for the male ego.

The Dude Ruler is a real, functional measuring ruler with one small adjustment for accuracy: it accounts for the well-documented tendency of dudes to become creatively optimistic when discussing size.

It begins innocently enough at 1, 2, 3... and then things get suspicious.

1 • 2 • 3 • 9 • 9 • 9 • 9 • 9 • 9 • 10 • 11 • DUDE!

Laser cut from basswood, the ruler features laser-engraved measurement details finished with a colourful UV-printed splash graphic. Apart from the intentional mathematical dishonesty built into the joke, the measurements are accurately spaced.

Use it as a ruler. Keep it on your desk. Give it to somebody whose personal measurement system could use an independent audit.

PRODUCT DETAILS
• Laser cut from basswood
• Laser-engraved measurement details
• Full-colour UV-printed splash graphic
• Functional ruler with one very deliberate lie•
• Designed, cut, engraved and printed in-house• An excellent gift for dudes, partners of dudes and anyone who has ever heard “It's about this big”

Finished with a mineral oil rub.  Twist that statement however you see fit.

Made in-house by Geeked Out Creations in British Columbia, Canada.